Abandoned shopping carts: get started

Some customers add items to their shopping cart and leave. With abandoned carts, the store sends them an email reminder featuring the products and a link that refills the cart. The final email can include a discount code that works only once.

ℹ️ Requires Plus

How to turn it on

1. Go to Settings › Email and select Abandoned carts in the menu on the left.

2. Choose who should receive the emails (see below).

3. If you choose All, you must read the warning and check I confirm this

4. Click Activate. The email template will then also be installed.

The feature is off until you activate it. When it is on, you will see a green Active label at the top and four numbers: Open cartsCustomers with reminderCustomers who ordered and Recovered

💡 The info icon
The icon next to the title opens a brief explanation of how the reminders work. It shows the figures you have saved: how many emails, how many hours, whether a discount code is included, and how long the pause is between two series.

Select target group

You select the target audience when activating, and you can change it later in the card Target Audience

⚠️ All requires a legal basis
With All the emails also go to customers who have not opted in to marketing. You confirm that you have a legal basis to send them, and that your privacy policy states that you save the shopping cart and email address. Confirmation is required each time you switch to All

A guest without an account does not receive an email when the target audience is Newsletter subscribers, because a selection at checkout is not saved without an account.

Settings

You change these in the card Emails and click Save

If the customer modifies the shopping cart while waiting, the wait time restarts from that change.

Discount code in the last email

In the card Discount Code you select a discount from Discount Center. The customer receives a copy that only works once, with the same value, conditions, and target audience as the discount you selected.

1. Click in the field Linked discount code. The list shows your discount codes. Type to search.

2. Select the discount. You can clear the selection using the X button.

3. Enter The code is valid for (hours). Enter 0 to use the dates from the discount.

4. Click Save

The code only appears in the last email, and only if you have selected a discount. If the discount you selected has expired, the email will be sent without a code.

You need access to the Discount Center to select a discount. Without it, you will not see the codes.

Edit the email

At the bottom of the page is the card Email with the button Edit the email. It takes you to Settings › Email › Templates

The template for abandoned shopping cart is installed automatically when you activate the feature. If you have edited the template before, it will be kept as you have it. There you can change text, images, and layout in the email builder and use variables like Link that refills the shopping cartList of items in the shopping cartDiscount code and Discount value. Read more in Email templates: Template variables and Email templates — Available templates and installing optional templates

Tip

• Start with two emails: the first after 4 hours, the second after 24. Put the discount code in the last one.
• Test with your own account before activating for everyone. Put an item in the shopping cart, and remember that the email is only sent after the waiting time is over.
• Do not set the hours too low. Customers who are on their way to the checkout might get an unnecessary reminder.