Google Analytics 4: Tracking internal search

How to track internal search in Google Analytics 4

Do you have a search function in your online store and want to know what visitors are searching for? This is possible in Google Analytics. This article will guide you through the steps to set it up.

The first thing you need to do after you have activated Google Analytics is the following:

1. Go to «Administrator»
2. In the middle column, click «Data streams». Choose the data stream
3. Find the event "Enhanced measurement" and press the gear
4. Find "site search", and select "Advanced settings
5. Add a comma and enter keywords in the list (no spaces)
6. Click «Save» at the top of the page

Once you have set up Google Analytics to track this search, you will see what visitors have searched for in your real-time reports and custom reports.