Tips for design and layout
Website appearance
This article provides valuable tips to enhance your online store's design and user experience, creating a better shopping environment for your customers and increasing sales potential.
Sales arguments (callouts)
Sales arguments, also known as callouts, are crucial for convincing customers to shop with you. We recommend including up to three sales arguments in the top line. Choose arguments that appeal to your target audience and showcase the value of shopping with you. Examples of good sales arguments include "Secure shopping", "Fast shipping", "Quick delivery", and "Personal service". Keep the text short so that it fits on one line.
Callouts are added in the control panel by going to Design > Your design > Design settings > Top line and Menu > Top line
Optimization of product images
Before uploading product images to the online store, you should optimize them. The recommended image size is 1200x1200 pixels. The aspect ratio between width and height is not crucial, as long as the images have the same proportions. It is also important to ensure that the images are within a recommended file size of between 30 and 100 kB to avoid negatively impacting loading time.
Main categories
The main categories in your online store should be easy to navigate and help customers find what they are looking for. Choose category names that clearly describe the content of each category. We recommend having between 6 and 8 main categories that fit on one line.
"Offers", "News", and "Brands" are popular main categories and should be visible in the online store. These are added in the control panel by going to Design > Your design > Design settings > Top line and Menu > Megamenu
Category names
Use category names that make it easy for customers to find products with as few clicks as possible. For example, you can have the category "Appliances" as the main category, and then subcategories such as "Dryer", "Washing machine", and "Refrigerator". Make sure the category names are descriptive and accurately reflect the content.
Category descriptions
Write good and unique descriptions for each category in the online store. Describe what is in the category, including products, brands, and any recommendations. Keep the descriptions short, usually between two and five lines. Also, make sure that the descriptions display well on mobile, so that customers do not have to scroll much to find the products.
Remember to investigate how the descriptions look on mobile. It is appropriate that some products are visible under the top description, so that customers do not have to scroll too far before they find your products.
Banner images
The banner images on the front page of the online store are important for attracting customers' attention. Create banner images that target popular brands, categories, or product pages. Make sure the banner images have a clean and professional design, with a similar style, color profile, size, and font.
Follow the recommended image sizes as indicated in the control panel.
Image size (kB)
The image size has a lot to say for the loading time of the online store. All images used in the online store should therefore be optimized before being uploaded to the website. The general recommendation for image size in an online store is a maximum of a couple of hundred kB in size - preferably somewhere between 30 and 100 kB.
Banner images are added to control panels by going to Design > Your design > Design settings > Banner images
Bottom line/Top line
Include important pages such as Terms of Sale, Privacy, Contact Us, and About Us in the bottom line and top line of the online store. These pages provide necessary information and create trust with customers. Activate the bottom line and top line in the control panel under "Design" and "Main menu/Content".
The bottom line and top line pages can be activated in the control panel by navigating to Design > Main menu/Content
Link to social media channels in the bottom line
If you are active on social media such as Facebook and Instagram, you should add links to these in the bottom line. This helps to verify the content in the online store and builds loyalty among customers.
Social media links are added in the control panel by going to Design > Your design > Design settings > Bottom line > Social media
About us page
Do not underestimate the importance of an "About us" page in your online store. This page gives you the opportunity to profile your store and share visions, history, and employee images that create trust and personality. Make sure the page is easy to find, especially for new customers. It should also contain all the necessary information that a curious customer may have.
You can choose to show the “About us” page in both the top line and the bottom line under “Design” > “Main menu/Content”.
By implementing these tips, your online store will become more user-friendly and attractive to customers. Remember to use the control panel to make the necessary changes in design and settings. Good luck with your online store!