Facebook/Meta Pixel

Facebook Meta Pixel

This application connects your store with the Facebook pixel, enabling the measurement and optimization of various events related to your Facebook campaigns.

Benefits of Using Facebook Pixel

The Facebook pixel allows you to measure, optimize, and build audiences for your ad campaigns. By using the Facebook pixel, you can leverage customer actions in your store across devices to create more effective Facebook ad campaigns. You can, among other things:

• Measure conversions across devices.
• Optimize delivery to those most likely to make a purchase.
• Automatically build a targeted audience.

Standard Events Activated by the App

This app also activates several standard events in the Facebook pixel, allowing you to measure and optimize various actions your customers perform:

• Purchase: Tracks purchases or completed checkout processes.
• Add to Cart: Tracks when items are added to the shopping cart.
• Search: Tracks searches within your store.
• View Content: Tracks important page views (e.g., product page, category page, or landing page).
• Initiate Checkout: Tracks when users begin the checkout process.