Marketing and newsletters

This article provides an overview of marketing and newsletter tools and strategies available for Acendy, focusing on Google, Facebook, Instagram, Snapchat, and newsletter options.

Marketing and newsletters

This article provides an overview of marketing and newsletter tools and strategies available for Acendy, focusing on Google, Facebook, Instagram, Snapchat, and newsletter options.

Google

As Norway's largest online store provider, Acendy has unique expertise in online marketing. Acendy offers a holistic perspective, focusing not only on driving traffic but also on increasing conversion rates and order values in the online store.

Acendy's digital marketers hold key Google and Facebook certifications and stay updated on the newest tools.

As a Google Premier Partner, Acendy's marketing team works closely with Google to achieve great results.

Checklist

This checklist includes tasks to help drive more traffic to your store. Review the list to ensure your store and products have the necessary information.

Tools from Google

Google Analytics
Google Analytics collects and analyzes data about website visitors. This helps website owners understand how visitors interact with the site, improve user experience, and achieve better results.
Google Ads
Google Ads is an advertising platform that allows businesses to display ads to potential customers searching for specific keywords.
Google Merchant Center
Google Merchant Center allows you to upload product data and organize products into a product feed. Google uses this feed to create product ads displayed on the Google search engine and other Google services.
Google Search Console
Google Search Console helps you monitor and manage your website's presence in Google search results, improving its visibility and performance.
Google Tag Manager
Google Tag Manager manages and implements marketing and analytics tools on your website without adding code directly.

Facebook & Instagram

With Facebook and Instagram Shopping, upload your product catalog with images, descriptions, and prices to Meta (Facebook). Tag products in posts and images so users can click to get more information and purchase directly on the platform or in your online store.

Facebook Business Manager

Facebook Business Manager allows you to manage and organize your Facebook pages and advertising on Facebook, Instagram, and other Facebook-owned platforms. It simplifies managing and optimizing your presence on these platforms.

Facebook Pixel

Facebook Pixel is a code added to your online store to track visitors and collect data about their behavior. This data is used to target ads, optimize campaigns, and track conversions.

Facebook Feed & Instagram Shopping

To make your products visible on Facebook and Instagram, you need Facebook Feed & Instagram Shopping. All products are automatically transferred from your online store to Facebook, and the product catalog updates daily to ensure the latest prices and information.

Snapchat

Snapchat is an advertising platform that allows businesses to market on Snapchat, a popular social media platform for sending photos and videos. Ads can be images, videos, or lenses/filters applied to photos and videos. Snapchat is ideal for businesses targeting a younger audience.

Snapchat pixel

Snapchat Pixel is a code added to your online store to track visitors and collect data about their behavior. This data is used to target ads, optimize campaigns, and track conversions.

Snapchat feed

To make your products visible on Snapchat, you need Snapchat Feed. All products are automatically transferred from your online store to Snapchat, and the product catalog updates daily to ensure the latest prices and information.

Newsletters

A newsletter is a regular email sent to a list of subscribers who have signed up to receive updates and information about your business or a product.

It can also be used as a marketing strategy to build loyalty and increase sales by offering special deals, discounts, or other benefits to your subscribers.

Mailmojo

Mailmojo is among Norway's leading systems in email marketing and provides full integration between Acendy and Mailmojo.

Mailmojo is installed directly in the Acendy control panel, giving you access to Mailmojo's portal within the control panel.

Norwegian support
Supports import and export of customer lists
Product selector to easily insert product information in the newsletter. Includes images and links directly to the product page in the online store
You can install and try the Mailmojo app for free in your Acendy store. If you later want to start a subscription, you can do this directly in the app.

MailChimp

Mailchimp makes it easy to create great-looking newsletters. The integration with Mailchimp is purely for newsletters, where the system automatically retrieves new subscribers and removes unsubscribers.

In addition, you get:

Mailchimp is a web-based integration. Requires no installation or software download
Supports import and export of customer lists
With the free version, you can send up to 12,000 newsletters per month
With the free version, you can store up to 2000 customers

Marketing packages

Acendy offers various packages to help you take your marketing to the next level.

Google Ads Light

By carefully reviewing your Google Ads and Analytics account, Acendy provides concrete tips for improvements. Recommendations will help you gain the most conversions at the lowest possible price.

Google Ads Complete

This package is for those who dream of having their own marketing team of experts working for them on the world's largest advertising network: Google Ads (formerly AdWords). You choose how much to spend on advertising in Google.

Google Shopping and Dynamic Remarketing

Acendy helps you get started with two of the most important channels for online stores. Google Shopping helps your products appear with images in Google search results, while Dynamic Remarketing displays ads containing products people have previously viewed.

Facebook/Instagram Complete

Facebook has a powerful advertising tool where you can reach millions of potential customers via Facebook and Instagram. With Acendy's experience and knowledge in this area, they help you build and target ads.

Facebook/Instagram traffic and conversion campaign

Acendy creates ads that automatically show products to people who have expressed interest in your online store. The package includes one campaign setup on Facebook and Instagram, aiming to create more traffic and conversions in your online store.

Digital strategy and web analytics

Acendy reviews your online store and provides concrete recommendations on how to sell more. They help you analyze target groups, user behavior, content guidance, traffic, and structure.

Conversion optimization

Acendy performs a data-driven analysis of your online store to increase conversion value. Get a prioritized list of what needs improvement in your online store and how to fix it.

Search engine optimization

Acendy optimizes your online store to rank as high as possible in Google's organic search. This provides free traffic and is an inexpensive way to increase sales in the online store. Optimization also increases the relevance of your ads and reduces advertising costs.

Marketing and newsletters