Google Ads: Tracking sales

How to track sales in Google Ads

Learn how to track the number of purchases and revenue in Google Ads by importing goals and transactions from Google Analytics.

Ensure purchase tracking is set up in Google Analytics

• Log in to Google Analytics.
• Click "Administrator".
• Select "E-commerce settings".
• Turn on e-commerce and press "Save".

Link Analytics and Google Ads accounts

• Log in to Google Analytics and click "Administrator".
• Click on "Google Ads linking" and select "+ New linked account group".
• Select the Google Ads accounts you want to link and then click "Continue".
• Set a title for the connection, turn on the connection to the area, and click "Link accounts".

Import tracking from Google Analytics to Google Ads

• Log in to Google Ads.
• Click on "Tools and settings".
• Select "Measurement and conversions".
• Click on "+" and then "Import".
• Select Google Analytics and click "Continue".
• Select the goals and transactions you want to import, and then click "Import and continue".
• Click "Done".

This will allow you to track sales and revenue in Google Ads by importing data from Google Analytics.