Checklist For Getting Started

Checklist For Getting Started

This article provides a comprehensive checklist to help you launch your Acendy store successfully. Follow these steps to ensure a smooth and efficient start.

You will receive the following 10 emails from Acendy in the first month:

• (1/10) Get started - Checklist for launching your online store
• (2/10) Get started - Get paid
• (3/10) Get started - Correct shipping increases sales
• (4/10) Get started - Exploit the features you have available
• (5/10) Get started - Create a design that sells
• (6/10) Get started - How is it going?
• (7/10) Get started - Marketing
• (8/10) Get started - Have you arranged packaging?
• (9/10) Get started - Advanced services
• (10/10) Get started - Ready for launch?

Have You Purchased A Domain?

A domain is the address to which you connect your website, making it much easier to make your website visible. Acendy.no, for example, is a domain name.

Have you reserved or purchased the domain you will use for your online store?

If you do not already have this in place, we recommend that you arrange it as soon as possible. You can buy a domain, for example, at Domeneshop.

Here you can also buy email addresses associated with the domain. Ex: If you buy the domain storename.no, you can have email addresses such as post@storename.no or kundeservice@storename.no.

You do not need to buy web hosting from the domain provider, you get that with us.

1. Buy domain
2. Buy email addresses

Related Help Articles

• Connect to domain
• Verify the domain
• Move your Acendy store to a new domain

Get Acquainted With The Help Center

You will find the answer to many of your questions here in the Help Center.

Here you will find practical guides, help texts, videos and explanations of functions and services.

1. Go to the "Get started" category, here we have created a series of help articles that will guide you in the start-up.

Products & Categories (Seo)

The most important aspect of your online store is of course the products you are going to sell.

When you build up your store, we recommend that you start by making a plan for the product strategy. Although it may be tempting to quickly create products, it may be a good idea to take the time to think about the category structure and how the products should be organized. This will save you extra clicking and double work.

Start by creating the category structure as you envision it. Then you can add manufacturers and variants and create full-fledged products that are placed in the associated categories. This will contribute to a tidy and clear store, which provides a good shopping experience for your customers.

1. Manufacturers
   Enter the brands you sell as manufacturers in the online store. This gives each brand its own page which is very good for visibility in Google. And it gives you the opportunity to link your products to the brand so that the customer can easily see all products from one brand.
   
   Read more here.
   
    
2. Variants
   Variants are used when you want the customer to choose a variant of the product before adding it to the shopping cart. For example, on clothes, you want the customer to choose small, medium or large.
   Read more here.
   
    
3. Categories
   You save yourself extra work by setting up the category structure in the online store before filling up with products.
   It is also very smart to add category descriptions, this is so that Google (and other search engines) can see what you are selling so that you can make yourself visible.
   
   Read more here.
   
    
4. Products
   When you have the manufacturers and categories reasonably in place, it is time to add products.
   
   Read more here.

Seo - Search Engine Optimization

You will benefit greatly from working with the content of the online store and visibility on search engines. It is also very smart to track all activity and get to know how visitors to the online store behave. Here is a list of measures you can take. If you have We Fix +, we will help you with this.

On the front page of your control panel, at the very bottom, you will find a checklist of tasks that help to create more traffic to your store. We recommend a review of the list to ensure that your store, and your products, have the information they need at all times.

We recommend focusing on the following points to start with:

1. Become visible in Google - listing in search engines
2. Meta content - front page
3. Categories
4. Google Analytics
5. Google Search Console

Custom Pages

Custom pages, or static pages, can be used to provide useful information about your online store to customers and visitors.

Your store comes with some common pages such as "terms of sale" and "about us" which should be edited, and otherwise you can create your own pages here if you need this.

You can edit and create pages by going to Design > Main menu/content in your control panel.

Here we will also recommend using the checklist in the control panel for a complete guide for the list below. You will find it at the bottom of the front page.

1. Sales conditions
   There is a proposal for sales conditions ready in your store, but you must go over these and add correct company information.
2. Privacy
   As an online store owner, you must have good routines for protecting the privacy of your customers.
   You can choose to write this yourself, or use our template for privacy statements. The template can be found here.
3. About us
   This is a page that is important both for visibility in Google and not least for building trust and relationships with your customers. A good about us page will increase the likelihood that customers will shop with you.
4. Contact us
   Make it easy for your customers to get hold of you if they have any questions. Your contact us page shows potential customers how they can contact you.
   
    

Payment Solutions

A good experience in the payment moment can be what determines whether the customer chooses to shop with you or not, or whether they want to come back to shop with you again.

We offer well-established payment solutions that have good conversion and high trust in the market, which thus creates security for your customers.

At Acendy there is no establishment fee or monthly cost for setting up payment solutions. You only pay a transaction fee per transaction.

1. Klarna
2. Vipps
3. Adyen (Pos)

Klarna

The Klarna application is started automatically when you activate your store. Part 2 of the application must be completed by a person with signature rights in the company. You can follow the status of the application from the front page of your control panel.

Vipps

Vipps is not automatically applied for, this must be done manually. To get Vipps as a payment solution in the store, you must submit an application via Vipps' pages, see ordering.

If you are going to use Vipps in the POS/checkout system, go to the ordering link above.

When you have submitted the application, Vipps will process it as quickly as possible, the average processing time is 1-2 weeks as long as all documentation is correctly presented.

Read the complete help article regarding Vipps here.

Adyen

To get Adyen as a payment solution in the store, you must submit an application via our control panel, to get a link to the application, contact sales or customer support.

This application requires ID, certificate of registration and bank statement from a person with signature rights, see required documentation.

When you have submitted the application, Adyen will process it as quickly as possible, the average processing time is 1-2 weeks as long as all documentation is correctly presented. ref: Process

The transaction fees for Adyen follow a dynamic model that is based on how much turnover you have per month. ref: Fee

Adyen makes daily payments Monday to Friday with a delay of 2-3 working days. This delay is due to the fact that the transactions to Visa and Mastercard are not fully processed until after approx. 2 working days. ref: Payments

Read the complete help article regarding Adyen here.

Shipping

No matter what you are going to sell, you need to relate to shipping and not least which alternatives for shipping you want to show your customers in the online store. You can read more about the most important points for getting started with shipping here.

Here are the points you should have clear before you launch the online store:

1. Apply for shipping agreements
2. Have a method for creating shipments
3. Set up shipping methods in the online store

In collaboration with Profrakt, we make shipping easier for you and you get market-leading prices from the very first package. You can send packages with both Bring and PostNord. Read more about the shipping agreement here.

Design

Having an inviting design and a clear online store is crucial to creating sales.

We have collected the most important points about design for you in this article.

1. Choose design template
2. Upload logo
3. Choose colors
4. Customize menu and top line
5. Font type and size
6. Create and upload banner images
7. Tips for good product images

Marketing

When you have laid a solid foundation with a good and well-designed online store, it is time to look at which channels can drive traffic and revenue to the online store.

Even if you have followed all the points above and prepared for organic visibility (visibility in search engines without advertising), it can take a long time before you eventually end up on the first page of a Google search, on a desired keyword.

Therefore, think about where and how you will reach out to your potential customers.

Are you going to buy ads? Are you going to collaborate with an influencer? Are you going to run a competition? Collect email addresses? Create a customer club? The possibilities are many.

What is important anyway is to be visible. Be active. And preferably where your customers are. That may be obvious.

1. Advertising on Google
2. Advertising on Facebook/Instagram
3. Collect email addresses
4. Newsletter
5. Social media

Extended Services

Here you will find an overview of which apps are available in your package.

Logistics

Acendy Logistics is a business system that helps you to get a better bottom line. Efficiency and control give you a better flow of goods.

The logistics packages are additional packages you can choose next to your price plan.

The solution optimizes the flow between purchasing and order processing and helps you to gain control of the warehouse, as well as remove frustrations and time thieves in several places in the process, so that you can save time, money and facilitate quality, satisfied customers and increased sales.

Full overview of our logistics packages can be found here.

All help articles that deal with logistics can be found here.

Personalized Shopping

Personalized shopping gives your customers an even better experience of your online store. Personalized shopping consists of three different packages that are included in your price plan at Acendy.

Here you get an overview of what is included in your plan and associated help articles.

Personalized search is included in all our packages.

Personalized product recommendations are included in the Smart and Plus packages.

Personalized shopping - Platform is included in the Plus package.

Full overview of Personalized shopping services can be found here.

Accounting

Accounting is something you necessarily have to relate to if you are going to run a store.

But do you HAVE to have an integration between the online store and your accounting system?

The answer is no. You do not have to, but you can.

An integration will transfer information about the orders and help you with the bookkeeping of these. This can also be done manually. An integration towards accounting is therefore a possibility, but not a must. Here is an overview of which systems we have solutions for.

Direct integrations
These are integrations that are operated and set up by Acendy in collaboration with the accounting system.

• Tripletex

Third-party integrations

These are integrations that are operated and set up by one of our integration partners iizy. It requires a separate support agreement with our partner.

• Fiken
• Visma Business
• Visma Global
• 24SevenOffice
• Poweroffice Go
• Xledger

Test - Prepare - Launch

Something we think is important is that you as the owner of the store have a relationship with how your customers experience shopping with you. Before launching, we therefore recommend that you make a real test purchase in your own store. This way you will both gain insight into what the purchasing experience is like, what the order confirmation looks like, how you process an order and how you handle a return.

1. Buy something in your own store
2. Process the order
3. Return the order

Then you are ready - now you can launch your store and immediately receive your first real order.

See our help article: How to process orders

Launch / Domain

When you are now ready for the whole world to be able to see your online store, it is time to connect the domain and let Google and other search engines index your site. Here you will find information on how to connect your domain to the online store.

• Connect to domain
• Verify the domain
• Set up emails

Our Customer Service

After launching your online store, we are still available to you. Contact us if there should be anything. We are here to help.

• Chat
• Email
• Telephone

Contact us here.