E-mail placeholders

Using placeholders (dynamic variables)

Placeholders are tags like [CUSTOMER_NAME] that are replaced with real data when the email is sent. You can insert them anywhere in a text or button block.

How to insert a placeholder

Click a Text or Button block to open its editor.
Click the […] (variable picker) icon in the editor toolbar.
Select a placeholder from the list.

Common placeholders

Customer

Placeholder	What it shows
`[CUSTOMER_NAME]`	Full name
`[CUSTOMER_FIRST_NAME]`	First name only
`[CUSTOMER_EMAIL]`	Email address
`[CUSTOMER_PHONE]`	Phone number
`[CUSTOMER_BILLING_ADDRESS]`	Billing address
`[CUSTOMER_DELIVERY_ADDRESS]`	Delivery address

Order

Placeholder	What it shows
`[ORDER_NUMBER]`	Order number
`[ORDER_DATE]`	Date the order was placed
`[TOTAL_SUM]`	Order total
`[SHIPPING_METHOD]`	Chosen shipping method
`[PAYMENT_METHOD]`	Chosen payment method
`[TRACKING_NUMBER]`	Shipment tracking number
`[PRODUCTS_ORDERED]`	List of ordered products

Store

Placeholder	What it shows
`[STORE_NAME]`	Your store's name
`[STORE_LOGO]`	Your store's logo image
`[STORE_URL]`	Your store's website URL
`[STORE_EMAIL]`	Your store's contact email
`[STORE_PHONE]`	Your store's phone number

Account & links

Placeholder	What it shows
`[ACTION_LINK]`	Account action link (e.g. reset password)
`[LOGIN_LINK]`	Direct link to log in
`[ACCOUNT_URL]`	Link to the customer's account page

💡Tip! Not all placeholders are relevant for every template. For example, `[ORDER_NUMBER]` only makes sense in order-related emails.

E-mail placeholders

How to insert a placeholder

Common placeholders

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