Campaign Center

Acendy campaign center

The Campaign Center helps you put together and plan future offers on your products.

Introduction

The Campaign Center is a tool that can help you plan future promotional campaigns. A good example is the period for Christmas shopping and especially Black Week, where you often want to have various offers throughout the week.

With the Campaign Center, you can plan in advance which offers you want to provide. See example below.

Monday: 15% on ski equipment
Tuesday: 20% on tents
Wednesday: 25% on winter equipment bike
Thursday: 30% on winter clothes
Friday: 40% on snowshoes

Here you can create all the campaigns in advance, and then let the campaign center do the rest.

Important

Please note that it is not possible to change the date and time after a campaign has been created. Double-check that the date and start/end times are correct before saving the campaign.

If it becomes necessary to change the date/time, you must first archive the campaign, then you can duplicate the campaign and set a new date/time.

This app cannot be combined with product packages. The reason is that product packages in themselves are a "campaign" where you put a discount on a package product, and will not work in the campaign center.

Note that changes you make in the campaign center do not directly change the products in the product catalog, but will only be a temporary change during the period the campaign is active.

Installation

The Campaign Center is not installed by default. It is a free app that you must install via our app store.

From the control panel, you can access the app store by clicking on "Apps" in the main menu. Then find the app and click on the page. There you will find a button "Order app".

Our customer center will then receive a message and install the app for you. You will receive a message when it is done.

Acendy campaign center front page

From the menu item "Product catalog" select the item "Campaign".

You will then come to the overview page in the center. All your campaigns will be displayed here.

You create a campaign by clicking on "Create new campaign" and filling in the form.

If you have many campaigns, you can use the search field "Filter campaigns". Here you can search by campaign name and/or date. The table updates automatically as you type in the field.

The campaigns are grouped into upcoming, active and archived campaigns in the table. From right to left are displayed: name, description, start date, end date, how many products have been added to the campaign.

The last column is dynamic and shows different choices for the different groups. For upcoming campaigns, options are displayed to show all products, add new products, duplicate and archive the campaign.

To the right of the search field is an icon that opens a menu that allows you to activate/deactivate campaigns immediately. The default is that this happens automatically by our platform, so you should not need to do this manually unless absolutely necessary.

Create your first campaign

From the front page of the campaign center, create a new campaign by clicking on "Create new campaign".

You will come to a new page where you are presented with a form where you enter name, time period, and whether you want to link the campaign to a category.

Name and description are only intended for internal use. Name is required.

Time period

Use the calendar to select a start and end date. Press the same date twice if the campaign is to have the same start and end date.

Then select the time for the start and end date.

Campaigns must have a start date in the future. Minimum next full hour. The end date must be after the start date.

Here it may be worth knowing that we use the campaign period you specify to automatically start and stop the campaign for you. We check this every 10 minutes. Then it may take a few seconds before you notice that the campaign has started/stopped. If we experience a large number of requests on our systems, it may take longer.

Therefore, it may be worth waiting a while to send out an email campaign until you are sure that the campaign has started.

It is allowed to create campaigns that run across other campaigns. But it is not possible to add products to a campaign where the same product exists in an overlapping campaign.

If you are about to create a campaign that overlaps another campaign, we will inform you about this.

Add products

Here you add products to your campaign.

Start by clicking on "Add products". You will come to a page that shows the available products to add to the campaign.

Here it is worth remembering that products that you expect to be available may not be. This may be due to several things, but most likely it is because the product has been added to an overlapping campaign.

Here are two ways to add products.

The first is to click on "Add all products. All available products are then added to the campaign. After you have done that, you will automatically be sent back to the page that shows the products that have been added to the campaign.

The second way is to add one product at a time by clicking the "Add" button on each row in the table. Then you can also set an offer price on the product. The value you set is either whole kroner or percent.

Filtering

Often you have many products that are available to be added to the campaign. At the top of the page, we have therefore created some tools that make it possible to filter the products by manufacturer, category or stock status of products.

Changes you make here affect the table below. But note that the "Add all products" button has been changed to "Add filtered products".

To the right you have a search field where you can search for products by title.

When you have finished adding products, click "Back" next to the drop-down menus for filtering.

Manage products in the campaign

This page shows all products that have been added to the campaign.

The "Add products" button takes you back to the page where you add products. To the right of this button is a small arrow pointing down.

If you click on it, you get extra options such as adding all products or removing all products from the campaign.

The next button takes you to the overview page for all campaigns.

Global price change

To the right is a field you can use to make a price change in percent on all products that have been added to the campaign.

Note that this changes the offer price on all products in the campaign. We have therefore made it so that you must confirm the change before we make a global update.

Product table
The table shows information that is mostly self-explanatory. But numbers that are shown in red indicate that a price adjustment has not yet been made on the product.

Price adjustment
If you want to make a price adjustment, click in the text field in the row for the relevant product and enter a price in percent or price. I.e. number + the sign '%' for change in percent, or an integer for offer price in kroner.

Profit
The profit column shows gross profit in percent. This value is only shown if a purchase price has been registered on the product. The percentage is calculated as follows:

(Gross profit/Sales price) x 100 = Gross profit in %

Note that all values in the calculation are excl. VAT. The prices shown in the Price and Campaign price columns are incl. VAT.

On the far right there is a button with an icon of a trash can that allows you to remove the product from the campaign.