Klaviyo

Klaviyo

This article provides an overview of Klaviyo, a popular platform for email marketing and automation, and how to integrate it with Acendy.

Overview of Klaviyo

Klaviyo is a popular email marketing and automation platform that offers a range of services to help businesses build and manage their email marketing campaigns, as well as optimize their customer communication strategies. Klaviyo offers a comprehensive suite of services that helps businesses leverage email marketing as a powerful tool for customer engagement, retention, and revenue growth.

Email Marketing Automation: Klaviyo enables businesses to create and automate marketing campaigns via email. Users can set up personalized email flows, such as welcome series, abandoned cart recovery emails, post-purchase follow-ups, and more. Automation helps engage customers at the right time with relevant content, increasing customer retention and conversion rates.

Segmentation and Targeting: Klaviyo offers robust segmentation features that allow businesses to divide their email list into specific segments based on customer behavior, demographics, purchase history, and other criteria. This enables highly targeted and personalized email campaigns, resulting in improved engagement and conversion rates.

Personalization: Personalization is a key feature of Klaviyo. Businesses can use customer data to create personalized email content, including product recommendations, dynamic content, and tailored messages. Personalization helps increase customer engagement and boost sales by delivering more relevant content to recipients.

Analysis and Reporting: Klaviyo offers detailed analysis and reporting tools to help businesses track the performance of their email marketing campaigns. Users can monitor key metrics such as open rates, click-through rates, conversion rates, and revenue generated from email marketing efforts. This data enables data-driven decision-making and optimization of future campaigns.

Installation

First and foremost, the Klaviyo extension must be installed in the control panel.

Activation of extension

To access this functionality, it must first be activated through extensions.

 

After the extension is activated, you must enter API keys from Klaviyo. These can be found in administration in Klaviyo under Settings > Account > API keys.

Add API keys

In the extension, the keys must be entered in the following fields:

Are you using the America template?

If your store is on the America template, you should double-check in design settings that the key is added:

Go to "Design settings"

Activate "Advanced settings" and search for Klaviyo

Open the "Advanced settings" tab and confirm that Klaviyo service Api key is added

 

Settings

In the extension, there are some settings that you must configure.

Customer club

When activated, the following settings transfer information about whether the end customer is a member of the customer club and whether the end customer has any bonus points. This allows retailers to easily segment customers in Klaviyo.

Activate customer club parameter: Adds a parameter in Klaviyo that shows whether the customer is a member of the customer club.

Customer club text: Text that appears on the customer club parameter in Klaviyo. Nb! No spaces. If this field is empty, the parameter will be called CustomerClub

Activate bonus points parameter: Adds a parameter in Klaviyo that shows how many bonus points the customer has

Bonus points text: Text that appears on the bonus points parameter in Klaviyo. Nb! No spaces. If this field is empty, the parameter will be called BonusPoints.

Related article:

Customer club

Newsletter

You can choose to synchronize registrations to the newsletter list in Klaviyo. Under settings, select the desired list in the "List for newsletter" field.

What can you do with Klaviyo?

The video in the following article in the knowledge base provides a quick overview of Klaviyo's functionality, features, and how they can help differentiate your business from others, including

Prebuilt integrations

Customer profiles

Segmentation

Behavior-based automations

Campaign templates

Subject line Ai

Product catalog

Reporting and analytics

Omnichannel orchestration