Instagram Shopping

Get started with Instagram Shopping

Instagram Shopping is a great feature that allows you to tag and sell products directly in your Instagram posts. To activate Instagram Shopping, you need to follow a few simple steps. This article provides a guide to help you get started.

Before you begin

Before setting up Facebook and Instagram Shopping, make sure you have the following in place:

1. A Facebook Business Manager account: If you don't already have a business manager account, you can create one.
2. Facebook/Instagram Feed app: You need the Facebook/Instagram Feed app to set up Instagram Shopping. Instructions for setting up the Facebook feed can be found in the linked article.
3. Verify your domain in Facebook Business Manager and with Acendy. This article explains how to do it.
4. A professional Instagram account: You must have a professional Instagram account to use Instagram Shopping. You can see how to change to a professional Instagram account.

Create a shop in Business Manager

Once you have followed the 4 steps above, you can now create your shop on Facebook and Instagram. Go to "Business settings" in Facebook Business Manager and make sure your Facebook page is added under "Pages" and Instagram account is added under "Instagram accounts":

Then go to "Commerce Manager" and press "Shops":

In the wizard, select "Next":

Make sure your Facebook page, Instagram page and product catalog are visible as in the picture below. Under "Payment method" it should say "Pay on another website". Then press "Next" and follow the wizard until it is complete:

It may take some time before Facebook and Instagram Shopping is approved by Meta. It can take around 1-3 days before you are approved. You will receive a notification in the Instagram app or by email when you are approved.

Feel free to check after a couple of days if you have been approved for "Shopping". You can do this by following the "Get started" notification at the top of your profile or by going to the Instagram app and "Settings" -> "Business" -> "Shopping" and select your product catalog and press "Complete".

Now you can start using product tagging and Instagram Shopping.

If you find that some of your products cannot be used for product tagging or Instagram Shopping, Facebook may have rejected them. You can read this article to find out how to check this.

We hope this guide helps you get started with Instagram Shopping! Good luck with sales on Instagram!