Google Merchant Center Next
How to set up Google Merchant Center Next
Google Merchant Center is a platform that allows online stores to upload product information and make their products visible on Google Shopping. It also allows you to manage and analyze campaigns to increase sales.
Creating an account
Go to www.merchants.google.com and create a new account for your business.
Follow this guide for setting up Google Merchant Center Next:
Configuration steps
Verify website
Claim the website (if you are logged in to the same Google (Gmail) account that has access to your Google Analytics, this process will be quick)
Confirm contact information
Fill in the correct contact information (address line, postal code and city)
Add options for shipping and returns.
Shipping is added under Shipping and returns → Shipping policies
Start page: "Add shipping service"
Page 1 - Service coverage: Name the shipping, select which countries you deliver to and where the package can be delivered
Page 2 - Delivery times: Fill in the times that apply to you
Page 3 - Shipping cost: Select the option that applies to you and any prices that apply. Press "Save"
Returns are added under Shipping and returns → Return policies
Page 1 - Country: Select which country the return policy should apply to.
Page 2 - Return policy URL: fill in the link to the return page.
Page 3 - Return method: Choose how customers can return products.
Page 4 - Return deadline: enter how long your return period is and any extended return periods.
Page 5 - Product condition: Choose the condition in which the product can be returned.
Page 6 - Fees: Set the desired currency and fill in which fees for returns and stock replenishment.
Summary page: Make sure everything has been registered correctly, press "Done"
Upload feed Follow the steps below if you have not used the Merchant Center account for product catalog sales before:
Go to settings (the gear icon in the upper right corner) and press "Data sources" to add a new product feed, press the blue button "Add products"
If you have used the Merchant Center account for product catalog sales before
Go to settings (the gear icon in the upper right corner) and press "Data sources" to add a new product feed, press the button "Add products"
Continuation setup:
Then select the option "Add products from a file" as shown in the image below
Add a link to your file: insert shopping feed provided by Acendy.
Select upload time
Select listing country (the country where the ads will be displayed)
Which language you want to use
Which listings you should have (paid advertising and free listings)
Then press continue
Connect to other Google tools
Google Ads
Settings -> Linked accounts
Select Google Ads
Link account
Customer ID for Google Ads: enter the code for the Google Ads account -> send link request
Go to your Google Ads account, there should now be an invitation to connect to the Merchant Center account, accept it and these tools are connected.
Google Analytics(4)
Log in to your Google Analytics 4 account
Administrator -> product links -> Merchant center -> Link
"Select accounts" -> select your merchant account -> review and submit