Google Ads - Optimized Conversions
Google Ads - Optimized Conversions: Easy with Acendy
This article explains how to set up Google Ads optimized conversions with Acendy to get a more accurate picture of which ads lead to sales.
What are Optimized Conversions (Enhanced Conversions)?
Optimized conversions in Google Ads is an advanced tracking feature that gives you a more accurate picture of which ads lead to sales and other valuable actions on your website. By using data such as email addresses and phone numbers (with consent from users), Google Ads can better link conversions to the correct ads, even if users are not logged in to their Google account when they complete an action. This results in more precise reporting and better opportunities for optimizing your campaigns. Google Ads can use this information to fine-tune bidding and targeting, so you get the most out of your advertising budget.
Activating Optimized Conversions
Before you activate optimized conversions, make sure you first have conversion tracking set up in Google Ads. You must also have access to relevant data from visitors, such as email addresses collected upon purchase or other conversions. The only requirement Google has is an email address; everything else is additional information that makes it easier for the tool to identify users between sessions.
How to Set Up Optimized Conversions with Google Tag and Acendy
Once you have set up conversion tracking in Google Ads, log in to your Acendy control panel and follow the steps:
- Go to "Configuration" > "Google" > "Google Ads Conversion Tracking" and activate "Google Enhanced Conversion" and set it to “True”.
Securing the Quality of the Data
To ensure that Google Ads only uses relevant data for optimized conversions, you need to make some adjustments in your Google Ads account:
- Go to "Goals" > "Settings" > "Enhanced Conversions", select "Google Tag" and click on "Details about the tag"
- If the box for "Identify data from users automatically" is checked, you must *remove* this checkmark:
By following these steps, you ensure that optimized conversions only use data from actual conversions, and not from other actions on your website.
Optimized conversions are a powerful tool that can help you get more out of your Google Ads campaigns.
With Acendy, it's easy to activate this feature and ensure you get the most accurate data about your conversions.
Good luck with the optimization!