Google Tag Manager

How to set up Google Tag Manager

Google Tag Manager is a useful tool that allows you to manage and implement tracking codes and other scripts on your website without having to modify the website's source code. Follow the steps below to enable Google Tag Manager in your control panel.

Step 1: Link your Google Tag Manager account with the online store

1. Log in to the control panel for your online store.
2. Go to "Configuration" > "Google" > "Google Tag Manager".
3. Click on "Install module".
4. You will now need a Google Tag Manager ID to complete the setup.

Step 2: Create a Google Tag Manager account and get the ID

1. Open the following link: https://www.google.com/tagmanager/
2. Click on "Start for free"
3. Fill in the following information:
   1. Desired account name
   2. Select country
   3. Add the desired container/content name (e.g., domain name).
   4. Set the target platform to "Web".
   5. Click on "Create".
4. Accept Google's terms.
5. Copy the code that appears at the top of the page.

Step 3: Paste the Google Tag Manager ID in the control panel

1. Go back to the control panel in your online store.
2. Paste the Google Tag Manager ID code you copied in the previous step under "Tag manager ID".

1. Click on "Save changes".

You have now activated Google Tag Manager in your control panel, and you can start managing tracking codes and scripts on your website via Google Tag Manager.

Datalayer variables - overview

Below you will find a list of datalayer variables along with detailed descriptions, which will help you customize your GTM configuration.