Checklist for SEO and marketing
Checklist in the control panel - SEO / marketing
On the front page of your control panel, you have access to a dynamic checklist to become visible in search engines.
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You can find the checklist directly on the front page of your control panel.
Checklist:
Here is a screenshot from the front page of the control panel. To get 100% within each point, the different points must be filled out in the control panel.
1. Set up Google Analytics
2. Add sitemap to Google Webmaster Tools/Search Console
3. Seo title on products
Go to product catalog > Products > Select a product > Press edit > Go to the seo tab > Enter the title as shown in the image below. The title should arouse the customer's interest and should contain what is relevant to the products you sell. All products should have a unique title and description.
Focus word is only a checklist for yourself to weed out whether you have the word in the title, description (meta-description) and product information.
4. Meta description on products
Go to product catalog > Products > Select a product > Press edit > Go to the seo tab > Enter a description (meta-description) as shown in the image below. The description should contain text that tells customers what they can expect on the other side of the click. You should use the main keyword in the meta description at least once, because Google retrieves text under the title based on the search that takes place in the search engine. In cases where Google does not find the keyword, they can choose to retrieve text that contains the keyword inside the online store itself.
5. Seo content on the categories
Go to product catalog > Products > Select a product > Click edit (pencil on the right) > Select meta description as the image shows below.
What should i write here?
The title should arouse the customer's interest and should contain what is relevant to the products you sell. All products should have a unique title and description.
The description should contain text that tells customers what they can expect on the other side of the click. You should use the main keyword in the meta description at least once, because Google retrieves text under the title based on the search that takes place in the search engine. In cases where Google does not find the keyword, they can choose to retrieve text that contains the keyword inside the online store itself.
6. Seo content on the manufacturers
Go to product catalog > Manufacturers > Select a manufacturer > Press edit. Meta title and meta description can be found on the right of the page as the image shows below
What should i write here?
The title should arouse the customer's interest and should contain what is relevant to the products you sell. All products should have a unique title and description.
The description should contain text that tells customers what they can expect on the other side of the click. You should use the main keyword in the meta description at least once, because Google retrieves text under the title based on the search that takes place in the search engine. In cases where Google does not find the keyword, they can choose to retrieve text that contains the keyword inside the online store itself.
Product description:
Select product catalog > Product > Select a product > Edit > Add information about the product. Here you should include all relevant information about the products, including size, color, material and the like.
This is just a checklist for you and there are a number of other points that can make your store more visible in search engines.
Among other things, spend time on good summary texts per category, have clear product names and, not least, comprehensive product information.
If you would like more help with this read more about our marketing services or contact our marketing team