---
title: "Klaviyo"
url: "https://support.acendy.com/en/article/new-article-d639b092-7a13-477c-889f-5ca87ab69230"
language: "en"
last_updated: "2026-08-18T13:48:27.848Z"
---

# Klaviyo

This article provides an overview of Klaviyo, a platform for email marketing and automation. We cover the main features and how to install and configure the extension.

Configure extensions by going to Extensions > Your Extensions

### Klaviyo's services

Klaviyo is a platform that helps businesses build and manage email marketing campaigns and optimize customer communication. The platform offers a wide range of features to increase customer engagement, retention, and revenue.

**Here are some of the main services offered by Klaviyo**

1.  **Email Marketing Automation:** Klaviyo allows you to automate email marketing campaigns. You can set up personalized email flows, such as welcome series, abandoned cart messages, and post-purchase follow-ups.
2.  **Segmentation and Targeting:** Segment your email list based on customer behavior, demographics, and purchase history for more targeted campaigns.
3.  **Personalization:** Use customer data to create personalized email content, including product recommendations and tailored messages.
4.  **Analytics and Reporting:** Track the results of your campaigns with detailed analytics and reports, including open rates, click-through rates, and revenue.

### Installation

The Klaviyo extension must be installed in the control panel.

After activation, you must enter API keys from Klaviyo. You can find these under `Settings > Account > API keys` in the Klaviyo administration.

### Enter API keys

Enter the keys in the following fields in the extension:

| Field in Mystore | Key from Klaviyo |
| --- | --- |
| Klaviyo API key | Private API key |
| Klaviyo API key \[Public\] / Org.ID | Public API key / site ID |

**Are you using the America template?**

If your store uses the America template, check design settings to confirm that the key has been added:

1.  Go to "Design settings"
2.  Activate "Advanced settings" and search for Klaviyo
3.  Confirm that **Klaviyo service API key** has been added

### Customer Club

When activated, this setting transfers information about whether the customer is a member of the customer club and has bonus points. This allows you to segment customers in Klaviyo.

**Activate customer club parameter:** Adds a parameter in Klaviyo that shows if the customer is a member.

**Customer club text:** Text displayed on the parameter. No spaces. Empty field uses "CustomerClub".

**Activate bonus points parameter:** Adds a parameter that shows the number of bonus points.

**Bonus points text:** Text displayed on the parameter. No spaces. Empty field uses "BonusPoints".

### Newsletter

Synchronize registered users with the newsletter list in Klaviyo. Select the desired list under settings.

### Product feed

Klaviyo needs a product catalog to display products in emails and flows. Mystore creates a dedicated feed for this as soon as the extension is activated, and the extension has its own settings for stock quantity and password protection of the feed.

See [Klaviyo product feed](https://support.acendy.com/no/article/klaviyo-produktfeed) for the setup. Use that feed, not the Google Shopping feed — Klaviyo often cannot read the price from the Google format.

### What can you do with Klaviyo?

Klaviyo offers a range of features, including:

-   Prebuilt integrations
-   Customer profiles
-   Segmentation
-   Behavior-based automations
-   Campaign templates
-   Subject line AI
-   Product catalog
-   Reporting and analytics
-   Omnichannel orchestration