---
title: "Google Ads – Enhanced conversions"
url: "https://support.acendy.com/en/article/enable-google-ads-enhanced-conversions"
language: "en"
last_updated: "2026-04-01T09:27:18.752Z"
---

# Google Ads – Enhanced conversions

Enhanced conversions is a feature in Google Ads that improves the accuracy of conversion measurement by utilizing first-party data from your online store, such as email addresses from completed purchases.

## How to enable enhanced conversions in the Control Panel

1.  Log in to the Control Panel and go to "Configuration" - then click on Google.
2.  Find Google Ads conversion tracking and click on it.  
    ![](https://cdn-assets.productfruits.com/d265fd28-0903-488b-a0d0-7e341cc665df)

  

3.  Set Google Enhanced Conversions to True.
4.  Click Save.

What happens after activation?  
Acendy will now send encrypted first-party data to Google Ads in connection with conversions, which contributes to more precise measurement of your ad campaigns.