---
title: "Google Tag Manager"
url: "https://support.acendy.com/en/article/connect-google-tag-manager-to-mystore"
language: "en"
last_updated: "2026-07-09T10:55:42.318Z"
---

# Google Tag Manager

Google Tag Manager allows you to manage tracking codes on your online store without directly changing the code on the website. This simplifies the implementation of, among other things, Google Ads and other tracking tools.

## How to connect Google Tag Manager to Acendy

1.  Retrieve the container ID from your Google Tag Manager account. It typically looks like this: *GTM-XXXXXXX*
2.  Log in to the control panel and go to “Configuration” then click on Google.
3.  Find Google Tag Manager and click on it.
4.  Paste the container ID into the “Tag Manager ID” field.

## ![](https://cdn-assets.productfruits.com/3df23626-626e-4823-a20a-288dae15fbce)

5.  Click Save.

What happens after connection?  
Google Tag Manager is now activated on your online store, and you can manage tracking codes directly from Google Tag Manager.

  

## **Data Layer Variables - Overview**

Below you will find a list of data layer variables along with detailed descriptions, which will help you customize your GTM configuration.

| **Data layer variable** | **Which data?** |
| --- | --- |
| eventModel.address.city | City name |
| eventModel.address.country | Country |
| eventModel.coupon | Discount coupon |
| eventModel.currency | Currency |
| eventModel.email | Email |
| eventModel.address.first\_name | First name |
| eventModel.address.last\_name | Last name |
| eventModel.items | Product information (list) |
| eventModel.phone\_number | Phone number |
| eventModel.address.postal\_code | Postal code |
| eventModel.shipping | Shipping cost |
| eventModel.transaction\_id | Transaction ID |
| eventModel.value | Value for transaction |
| eventModel.tax | Taxes for transaction |