---
title: "Email templates:  Intro to email builder"
url: "https://support.acendy.com/en/article/44db8edc-439c-4b6e-be86-0f44f7accd29"
language: "en"
last_updated: "2026-05-29T11:41:57.495Z"
---

# Email templates:  Intro to email builder

## What are email templates?

Email templates are the pre-designed emails your store sends automatically to customers — things like order confirmations, shipping notifications, password resets, and more. You can customise every template: change the text, add your logo, adjust colours, and insert dynamic placeholders that fill in real order or customer data when the email is sent.

## Getting to the email template editor

1.  Log in to your store's admin panel.
2.  In the left-hand sidebar, click **Email**.
3.  Click **Templates**.

You will see a table listing all available templates, showing the template name, type, which languages it exists in (shown as flag icons), and when it was last updated.

![](https://cdn-assets.productfruits.com/eaea7efd-70e1-4284-afb8-dfab67358f01)

## Tips and best practices

-   **Keep subject lines short** — under 50 characters works best on mobile.
-   **Use the Logo block** instead of embedding your logo as a plain image — it stays up to date if you change your logo in store settings.
-   **Test before publishing** — always send a test email to yourself and check it in both desktop and mobile inboxes.
-   **Save drafts frequently** — draft saves are free; publishing is what customers see.
-   **Use conditional blocks** — some templates support `[IF TRACKING_NUMBER]...[END TRACKING_NUMBER]` sections that only appear when the data is present, keeping emails clean.