What´s Klaviyo?

Klaviyo is a popular email marketing and automation platform that offers a range of services to help businesses build and manage their email marketing campaigns, as well as optimize their customer communication strategies. Here are some key services provided by Klaviyo:

1. Email Marketing Automation: Klaviyo enables businesses to create and automate email marketing campaigns. Users can set up personalized email flows, such as welcome series, abandoned cart recovery emails, post-purchase follow-ups, and more. Automation helps engage customers at the right time with relevant content, increasing customer retention and conversion rates.

2. Segmentation and Targeting: Klaviyo offers robust segmentation capabilities that allow businesses to divide their email list into specific segments based on customer behavior, demographics, purchase history, and other criteria. This enables highly targeted and personalized email campaigns, resulting in improved engagement and conversion rates.

3. Personalization: Personalization is a key feature of Klaviyo. Businesses can use customer data to create personalized email content, including product recommendations, dynamic content, and tailored messaging. Personalization helps increase customer engagement and drive sales by delivering more relevant content to recipients.

4. Analytics and Reporting: Klaviyo provides detailed analytics and reporting tools to help businesses track the performance of their email marketing campaigns. Users can monitor key metrics such as open rates, click-through rates, conversion rates, and revenue generated from email marketing efforts. This data allows for data-driven decision-making and optimization of future campaigns.

Overall, Klaviyo provides a comprehensive set of services that help businesses leverage email marketing as a powerful tool for customer engagement, retention, and revenue growth.

Videos and more information

Watch the knowledge sharing Klaviyo had with us October 27th.

Watch a short introduction video

Read more about Klaviyo