How to set up Google Merchant Center

Shipping is added under Settings - > Shipping & Returns - Shipping

• Page 1 – Service coverage: Name the shipping, Choose which countries you deliver to and where the package can be delivered
• Page 2 - Delivery times: Fill in the times that apply to you

Page 3 – Shipping cost: Select the option that applies to you and any applicable prices. Press "Save"

Returns are added under Settings - > Shipping & Returns - Returns

Home page: "+ Add return policy"

Page 1 - Country: Select the country to which the return policy applies
Page 2 - Policy URL: fill in the return page link
Page 3 – Return method: Choose how customers can return products
Page 4 - Return deadline: enter the return period and any extended return periods
Page 5 – Product condition: Select the condition in which the product can be returned
Page 6 – Fees: Set your desired currency and fill in what fees for returns and stock replenishments
Summary idea: Review that everything has been registered correctly, press "Done" 

Upload feed
If you're new to your Merchant Center account for product catalogue sales, follow these steps:

Go to "products" in the left-hand menu, and select "Diagnostics".
You then get the options;
- Add products one by one
- Upload a file of products
- (bottom) Create a feed (advanced option).
Select Create a feed (advanced option)
Continue setup based on the steps following part 2 (2) 

Whether you've used your Merchant Center account for product catalogue sales in the past 

Enter the tab called "products" and the subcategory called "Feeds". There you will find a big blue button with a plus sign (add main feed) 

Continuation setup:

Consider the following:

• Select your target country (the country where your ads will appear)
  
• Which language to use 
• Which listings you should have (paid advertising and free listings)
  
  
  Give the feed a name and select "scheduled fetch" 
  
  
  
  • Enter feed names
  • Daily pickup 
  • Select the pick-up time you want 
  • Norwegian time zone (GMT+01:00) Central European Standard Time (Oslo) 
  • File URL: insert shopping feed provided by mystore

    Google Ads

    
    
    Connect to other google tools
    
  • Settings > Linked accounts 
  • Select Google Ads 
  • Link account
  • Google Ads customer ID: Enter the code for your Google Ads account > send linking request 
  • Go to your google ads account, where there should now be an invitation to connect your merchant center account, accept it and these tools will be linked. 
    
  • Google Analytics(4) 
    • Log in to your google analytics 4 account
    • Administrator -> product links -> Merchant center -> Link 
    • "Select accounts" > Select your merchant account > review submitting