How to send out personalized emails via Personalized Shopping
- 05 Oct 2023
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How to send out personalized emails via Personalized Shopping
- Updated on 05 Oct 2023
- 2 Minutes to read
- Print
- DarkLight
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What is a personalized mail flow?
Personalized emails are a great way to communicate with the customers who have given consent. Remember to leave this setting disabled on these flows, since emails are considered marketing.
Examples of personalized emails
To begin with, we can recommend setting up the following emails to be combined with flow.
Abandoned cart NB! Remember to choose Cart as the template when creating the email |
Customer signed up for newsletter via pop-up When a customer has signed up for a newsletter via a pop-up, it is often because they have offered a discount code when signing up. We recommend sending this discount code by e-mail, as you ensure that the customer actually leaves their real e-mail address. |
| Happy birthday This email is sent to customers on the date registered as the date of birth in your Mystore control panel. The most common is to create a discount code for the customer that lasts so-so long. |
| New member customer club If a customer joins the customer club, an email can automatically be sent to the customer containing a discount code and membership benefits. |
How to set up different flows
Below are some examples of flows that can be used to send out emails to customers. The two that provide the most value are abandoned cart and discount code to customers who sign up for newsletters.
Abandoned cart
Sending emails to customers who have added products to the shopping cart can easily increase the conversion rate to your store. In the email, you choose whether you offer a discount or just a reminder about the shopping cart.
Read more about forgotten shopping cart
Customer signed up for newsletter via pop-up
When a customer has signed up for a newsletter via a pop-up, it is often because they have offered a discount code when signing up. We recommend sending this discount code by e-mail, as you ensure that the customer actually leaves their real e-mail address.
Send birthday greetings
Sending a birthday greeting is a great way to build a good relationship with your customers. Follow the steps below to create a flow that sends email on your customer's birthday.
Create the email sent
To make it easier to create your flow, we recommend creating the email sent first.
You do this in the Flow > Email menu > Overview. Under general emails, you'll find a birthday greeting template. You can use this as inspiration, and if you want to offer a discount code, the widget for this has already been added.
Learn how to create a discount code
Create flow that sends the email
Once the email is created, you can set up the flow to send it on your customer's birthday.
Under Flow > Overview, under Personalization, you can add a birthday flow. Select this flow and add the email you created in the previous step.
Templates on personalized mail flows
Under the Personalization menu item, you will find several templates that can be used to send out personalized emails.
NB! Remember to create your emails before you set up your flow.
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