Marketing and newsletters
  • 05 Oct 2023
  • 7 Minutes to read
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Marketing and newsletters

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Article summary

Google

As Norway's largest online store provider, we have a unique expertise when it comes to marketing within e-commerce. We have a holistic perspective not only on driving traffic, but also on increasing conversion and order value in the online store.

Our digital marketers hold the most important Google and Facebook certifications and are therefore up-to-date on the latest tools.

As a Google Premier Partner, our marketing team works closely with Google to achieve great results.


Checklist

The checklist consists of tasks that help create more traffic to your store. We recommend reviewing the list to make sure that your store, and your products, have the information they need at all times.

This is what the checklist looks like, here you can click on each item that will take you to the tasks to be completed.

Tools from Google

  • Google Analytics
    Google Analytics is a tool for collecting and analyzing data about visitors to a website. By collecting and analyzing this type of data, Google Analytics can help website owners understand how visitors interact with their website and help optimize their site to improve user experience and achieve better results.

    Read more about the feature here
  • Google Ads
    Google Ads is an advertising platform that allows businesses and advertisers to show ads to potential customers searching for specific keywords in search engines.

    Read more about the feature here
  • Google Merchant Center
    Google Merchant Center allows you to upload product data and organise your products in a product feed. Google uses this product feed to create product ads that appear on the Google search engine and other Google services.

    Read more about the feature here
  • Google Search Console
    Google Search Console is a tool for monitoring and managing how your website appears in the Google search engine. All in all, Google Search Console helps you improve the visibility and performance of the website in the Google search engine.

    Read more about the feature here
  • Google Tag Manager
    Google Tag Manager is a tool for managing and implementing marketing and analytics tools on your website, without having to add code directly to your website.

    Read more about the feature here

See the guide for installing all tools here

Related help articles:

 Facebook & Instagram

With Facebook and Instagram shopping, you can upload your product catalogue with product images, descriptions and prices to Meta (Facebook). You can then tag your products in posts and images, so that users can click on the product and get more information about it, and possibly buy it directly on the platform or in your online store.

Facebook Business Manager

Facebook Business Manager is a platform that allows you to manage and organize your Facebook pages and advertising on Facebook, Instagram and other Facebook-owned platforms. It makes it easier for businesses to manage and optimize your presence on Facebook and other platforms.

  • See our help article, here you can read more about the service and how to get started. 

Facebook Pixel

Facebook Pixel is a code that is placed in your online store to track visitors and collect data about their behavior. This data can be used to target ads to specific audiences, optimize advertising campaigns, and track conversions.

Facebook Feed & Instagram Shopping

To get your products visible on Facebook and Instagram, you need Facebook Feed & Instagram Shopping. All your products are automatically transferred from your online store to Facebook, and the product catalogue is updated once a day so you always get the latest prices and information.
  • See our help article, here you can read more about the service and how to get started.
  • To order the app, contact customer support at: kundeservice@mystore.no
  • This article explains how to get started with Instagram Shopping.

Related help articles:

Snapchat

Snapchat is an advertising platform that gives businesses the opportunity to market themselves on Snapchat, a popular social media platform for sending photos and videos. Ads on Snapchat can be in the form of photos, videos, or lenses/filters that can be superimposed over photos and videos. Snapchat is particularly suitable for businesses looking to reach a younger audience, as Snapchat is a popular platform among teens and young adults.

Snapchat pixel

Snapchat Pixel is a code that is entered into your online store to track visitors and collect data about their behavior. This data can be used to target ads to specific audiences, optimize advertising campaigns, and track conversions.

Snapchat feed

To get your products visible on Snapchat, you need Snapchat Feed. All your products are automatically transferred from your online store to Snapchat, and the product catalog is updated once a day so you always get the latest prices and information.

Newsletter

Newsletter is a recurring email that you send to a list of subscribers who have signed up to receive updates and information about your company or a product.
It can also be used as a marketing strategy to create loyalty and increase sales by offering special offers, discounts or other benefits to your subscribers.

Mailmojo

MailMojo is among Norway's leading systems in email marketing, and gives you full integration between Mystore and MailMojo. 

MailMojo is installed directly in the Mystore Control Panel, which allows you to access MailMojo's portal in the control panel that MailMojo controls. 

Plus, you'll get: 

  • Norwegian Support
  • Supports importing and exporting customer lists
  • Product selector that allows you to easily insert information about a product into your newsletter. Includes images and link directly to the product page in the online store
  • You can free install and try the MailMojo app in your Mystore store. If you later want to start a subscription, you can do this directly in the app. 

If you have any questions related to the integration contact MailMojo by E-mail: hjelp@mailmojo.no or phone 21 42 30 30. 

To order the app, contact customer support at: kundeservice@mystore.no

MailChimp

Mailchimp makes it easy for you to create great newsletters that look good. The integration with MailChimp is a pure newsletter integration, where the system retrieves new subscribers and removes subscribers automatically. 

Plus, you'll get: 

  • MailChimp is a web-based integration. Requires no software installation or download
  • Supports importing and exporting customer lists
  • With the free version, you can send up to 12,000 newsletters a month
  • With the free version, you can store up to 2000 customers

If have questions related to the service contact MailChimp here.

To order the app, contact customer support at: kundeservice@mystore.no

Marketing Packages

We offer a variety of packages to help you take your marketing to the next level.

You can find an overview of all offers, contact marketing or see who works with marketing at Mystore here.  

Google Ads Light

By carefully reviewing your Google Ads and Analytics accounts, we'll provide concrete tips for improvement. We'll give you recommendations on adjustments to help you capture the most conversions at the lowest possible cost.

Read more about the package here.

Google Ads Complete

This is the package for those who dream of having their own marketing team of experts working for you on the world's largest ad network; Google Ads (formerly AdWords). You choose how much you want to spend in budget on advertising in Google.

Read more about the package here.  

Google Shopping and Dynamic Remarking

We'll help you get started with two of the most important ecommerce channels; Google Shopping helps your products appear with an image in Google's search results, while Dynamic Remarketing shows ads that feature products people have previously viewed.

Read more about the package here.

Facebook/Instagram Complete

Facebook has a very powerful ad manager that allows you to reach millions of potential customers through Facebook and Instagram. With our experience and knowledge in the field, we help you build and target ads.

Read more about the package here.

Facebook/Instagram Traffic and Conversion Campaign

We create ads that automatically show products to people who have expressed interest in your online store in the past. The package includes one campaign setup on Facebook and Instagram, with the goal of driving more traffic and conversions into your online store.

Read more about the package here.

Digital Strategy and Web Analytics

Review of your online store and specific recommendations on how you can sell more. We help you with analysis of target groups, user behavior, content guidance, traffic and structure.

Read more about the package here.

Conversion optimization

We do a data-driven analysis of your online store with the goal of increasing conversion value. Get a prioritized list of what should be improved in your online store and how you can fix it.

Read more about the package here.

Search engine optimization

We optimize your online store to rank as high as possible in Google's organic searches. This provides free traffic and is an inexpensive way to increase online sales. Optimization also increases relevance to your ads and reduces ad costs.

Read more about the package here.

 


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