How to succeed with personalized shopping
  • 05 Oct 2023
  • 2 Minutes to read
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How to succeed with personalized shopping

  • Dark
  • PDF

Article summary

Through Personalized Shopping you can get a personalized online store, completely automatically. All the possibilities may seem overwhelming, but by reading this article, we'll go over how easily you can achieve value.

What is the most important thing to do?

Personalized Shopping can help you personalize your online store in several ways. However, some of the features will have a greater effect on revenue, and we recommend starting by getting these up and running. Read what you should focus on below.

Get consent for marketing

Consenting to contact customers is the very first thing you need to do to get value from the automated emails that Personalized Shopping sends out. Consent is required to, for example, send out abandoned cart reminders.

Get consent through a pop-up

The most effective way to obtain consent is to give customers the opportunity to sign up for newsletters via a pop-up that appears in the online store.

Read more about how popups are created

Set up abandoned cart email

As soon as the customer has consented to marketing, they can send out emails marked for marketing. The best-performing email is undoubtedly the one that is automatically sent to customers who have added items to their shopping cart without completing their purchase.

Learn how to get started.

Create personalized discount codes

Have you ever thought that you would like to create unique discount codes that can be used once per customer, which are automatically sent out to customers who sign up for newsletters? Personalized Shopping can help you with this.

Apply product recommendations

When working in stores, increasing the average order is by far the most effective way to increase sales in the store. Online, this is not as easy, but with Personalized Shopping product recommendations you get a powerful tool that helps you a long way. Best of all, Personalized Shopping AI automatically showcases relevant products, and all you have to do is activate the views in your online store.

Read more about product recommendations and how to set it up HERE.

What can you do once the most important thing is done?

Once you have set up what drives revenue in the online store, you can spend a little more time on what is not as lucrative, but still important for the overall impression of your online store. This involves personalization of emails and own landing pages.

Set up email flow

Personalized Shopping can help you send more types of emails. One of the things that helps you personalize your store is customizing the emails sent out when handling orders. Personalized Shopping can also show how to set up separate email for orders to be picked up in store.

Read how to set up email flow

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