Google: Get started with advertising on Google Ads

Google is the world's largest sales channel, and the majority of purchases start with a Google search. By advertising on Google, you get the opportunity to be visible at the top of Google search results, as well as image advertising (Display) on over a million websites. 

Example of a text ad in Google search results

To advertise on Google, you need:

• Create and link required Google accounts
• Conversion tracking
• Product catalog using Google Shopping

Required Google Accounts

When advertising on Google Ads, we recommend that you have four different Google Accounts in place. 

Google Ads
Google Ads is Google's advertising platform where you create and optimise your Google ads. Here you can set up campaigns that make your ads visible on Google Search, Google Shopping, and Google's Display Network that includes more than a million different websites. 

• Create Google Ads here.

Google Analytics
You use Google Analytics to gain insight into the traffic to your online store, and how customers use your online store. Here you get an overview of which channels drive traffic and sales to your online store. The tool is also recommended for analyzing the Google ads. 

• Remember to link Google Ads and Google Analytics
• Remember to turn on ecommerce tracking. Steps for this can be found here. 
• Read more about how to connect Analytics to your online store. 

Google Search Console
Google Search Console helps you measure your online store's organic (free) traffic and performance via Google search results. In Search Console you can check the indexing of your online store, ranking of keywords, as well as get an overview of any error messages. 

• Learn more about creating Google Search Console and uploading your sitemap

Google Merchant Center
Google Merchant Center lets you manage how your products appear on Google. For example, if you want to use Google Shopping, your products must be approved through Google Merchant Center.

• Create Google Merchant Center here.

Google Ads conversion tracking
Measure conversions and drive sales in your Google Ads statistics.

• Here's how to set up Google Ads conversion tracking. 

Product catalog using Google Shopping 
Google Shopping is the most effective ad format for online stores. It's an ad type that allows you to showcase your products in Google search results with product images, product names, price, and your online store's name. 

When using Google Shopping , our Google Shopping integration is recommended. The integration gives you a product catalogue of your online store that you enter in Google Merchant Center to get the products approved for Shopping. The integration also makes it easier for you to keep your product information up to date as it is updated daily. 

Picture of Google Shopping???

• Order Google Shopping - Product Catalogue here. 
• Read more about the benefits of using Google Shopping here. 

Track multiple events with Google Tag Manager
If you want to track more than just sales, Google Tag Manager can be solutions. In Tag Manager, you can set up event tracking on micro-conversions such as newsletter sign-ups. 

• Read more about how to connect Google Tag Manager to your online store here.
  

Need help getting started? Mystore's team of marketers runs marketing for hundreds of online stores every day. Feel free to contact us for an informal chat with one of our digital marketers.