Facebook Meta pixel

This app connects your store with the Facebook pixel, which enables the measurement and optimization of a number of events related to your Facebook campaigns.

The Facebook pixel allows you to measure, optimize and build audiences for your ad campaigns. The Facebook pixel lets you leverage the actions your audience takes on your store across devices to create more effective Facebook ad campaigns. Among other things, you can:

• Measure conversions across devices
• Optimise delivery to those who are likely to buy something
• Automatically build a targeted audience

This app also activates a number of standard events in the Facebook pixel that allow you to measure and optimize various actions that your customers take.

Purchase: Tracks purchases or completed checkout processes.

Add to cart: Tracks when items are added to cart.

Search: Tracks searches on your store

Show content: Tracks important pageviews (such as product page, category page, or landing page).

Start payment: Tracks when people start the checkout process.

You can order this integration from our app page