Email templates and dynamic content
- 05 Oct 2023
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Email templates and dynamic content
- Updated on 05 Oct 2023
- 1 Minute to read
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In several of the emails sent, you can use so-called placeholders that are replaced with dynamic content. This can be, for example, order status, the customer's name and order number.
What are placeholders?
In short, a placeholder is a small code snippet that allows you to embed dynamic content into the emails sent out to your customers. This helps you personalize the emails, which in turn increases the chances of the emails being opened and read. This is especially important for emails sent in abandoned carts, order confirmation and order management. Below you will find an overview of which placeholders you can use when sending emails via Personalized Shopping.
Order confirmation
The following placeholders can be used to personalize the order confirmation that is sent for new orders.
| @@PAYMENT_METHOD@@ Order payment method | @@SHIPPING_METHOD@@ Order shipping method |
| @@NAME@@ Customer name | @@SHIPPING_ADDRESS@@ Customer recipient address |
| @@ORDER_ID@@ Order number | @@SHIPPING_ZIP@@ Customer postal code for shipment |
| @@BILLING_ADDRESS@@ Customer billing address | @@SHIPPING_CITY@@ Customer's shipping location name |
@@BILLING_ZIP@@ | @@SHIPPING_COUNTRY@@ Customer's country of shipment |
| @@BILLING_CITY@@ Customer invoice location name | |
| @@BILLING_COUNTRY@@ Customer country of invoice |
Other emails (e.g. order update)
These can be used to personalize the emails sent out in case of e.g. forgotten shopping cart, order update, etc.
| @[KUNDE_NAVN] @ Customer name | @[ORDER NUMBER] @ Order number |
| @[KUNDE_EPOST] @ Customer email | @[ORDER DATE] @ The date the order was placed |
| @[KUNDE_TELEFON] @ Customer phone number | @[TRACKING NUMBER] @ Shipment tracking number |
| @[STATUS] @ Order status | @[COMMENT] @ Any comments made by the administrator when sending |
How to add your customer's name to the email
To dynamically add the name of the customer you can use write the following code:
@[NAME,Substitute word] @
The code will be replaced if we have registered the name of the customer. If the name is not available, the code will be replaced with "Substitute Word".
Example
If the email says:
Hi @[NAME,Customer]@, thank you for your order.
When the e-mail is sent out and we have registered that the customer's name is Thomas, this message will be sent to the customer:
Hi Thomas, thanks for your order.
If we do not have the name registered, this message will be sent:
Hi Customer, thanks for your order.
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