Checklist in the control panel - SEO / Marketing

On the front of your control panel, you have access to a dynamic checklist to be visible in search engines.

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You can find the checklist directly via the front page of your control panel.

Checklist:

Here's a screenshot from the front page of the control panel. To get 100% within each point, the different points must be filled in in the control panel.

 1. Set up Google Analytics 

See our help article 

2. Embed sitemap into Google Webmaster Tools/Search Console

See our help article

3. Product SEO Title

Go to product catalogue > Products > Select a product > Tap edit > Go to the SEO tab > Post title as shown in the image below.
The title should pique the interest of the customer and should contain what is relevant to the products you sell. All products should have a unique title and description. 

Focus words are just a checklist for yourself to weed out whether you have the word included in the title, description (meta-description) and product information. 

4. Meta-description on products

Go to product catalog > Products > Select a product > Press edit > Go to the SEO tab > Enter a description (meta-description) as shown in the image below.
The description should include text that tells customers what to expect on the other side of the click. One should use the main keyword in the meta description at least once, because Google pulls up text under the title based on the search query that happens in the search engine. In cases where Google cannot find the keyword, they can choose to retrieve text containing the keyword inside the online store itself. 

5. SEO Content on the Categories

Go to product catalog > Products > Select a product > Tap edit (pencil on the right) > Select meta description as image shows below. 

What to write here?
The title should pique the interest of the customer and should contain what is relevant to the products you sell. All products should have a unique title and description.

The description should include text that tells customers what to expect on the other side of the click. One should use the main keyword in the meta description at least once, because Google pulls up text under the title based on the search query that happens in the search engine. In cases where Google cannot find the keyword, they can choose to retrieve text containing the keyword inside the online store itself.

6. SEO Content on the Makers

Go to product catalog > Manufacturers > Select a manufacturer > Tap edit.
The meta title and meta description can be found on the right side of the page as the image shows below

What to write here?
The title should pique the interest of the customer and should contain what is relevant to the products you sell. All products should have a unique title and description.

The description should include text that tells customers what to expect on the other side of the click. One should use the main keyword in the meta description at least once, because Google pulls up text under the title based on the search query that happens in the search engine. In cases where Google cannot find the keyword, they can choose to retrieve text containing the keyword inside the online store itself.

Product Description:

Select Product catalog > Product > Select a product > Edit > Add product information.
Here you should include all relevant information about the products, both size, color, material and the like. 

This is just a checklist for you, and there are a number of other points that can make your store more visible in search engines.

Among other things, spend time on good summary texts per category, have clear product names and, not least, supplementary product information.

If you want more help with this , read more about our marketing services or contact our marketing team